In the world of broadcast and live entertainment, ST 2110 is a term you’ll keep hearing. It’s more than just a buzzword - it’s changing how content is delivered, displayed, and experienced across the industry.
But what is ST 2110, really? Let’s keep it simple.
Breaking It Down: What Is ST 2110?
ST 2110 is a set of standards developed by SMPTE (Society of Motion Picture and Television Engineers) that allows video, audio, and metadata to travel over IP networks - separately but in sync. It’s like sending your video, audio, and timing on different express lanes of the same superhighway, rather than all crammed into one vehicle like in traditional SDI setups.
This separation means more flexibility, better scalability, and cleaner, more manageable systems. It’s IP-based infrastructure built for modern broadcast and AV workflows.
Why It Matters
So, why is this a big deal for broadcast professionals?
Basically, ST 2110 makes it easier to build and manage complex, flexible, high-performance systems - and adapt as technology evolves.
7thSense and ST 2110 in Action
At 7thSense, we’re fully embracing ST 2110 across our solutions especially where performance and synchronisation are critical. Our media servers and pixel processors are designed to support high-resolution, high-bandwidth workflows with ultra-low latency, and ST 2110 plays a key role in delivering on that promise.
In real-world projects, ST 2110 enables us to send multiple 4K (and higher) video streams over IP with precision timing. For venues and installations with large-scale, multi-display environments, this means we can deliver beautifully synchronised visuals without the headaches of traditional AV signal chains.
One example of this in practice is our work on large-format immersive display systems, where every frame and pixel need to arrive exactly when and where it should to create seamless images. ST 2110 allows us to treat media as flexible, individual streams, making it easier to route, sync, and manage content across mega canvasses.
This isn’t just about pushing pixels - it’s about enabling bold creative visions to come to life, reliably and at scale.
Award-Winning Real-World Impact
Our work with ST 2110 recently helped earn us the 2024 Display Application of the Year Award from the Society for Information Display (SID) for our work at Sphere Las Vegas. The award recognised our innovative media playback and processing systems - specifically, the use of ST 2110 video distribution in large-scale immersive display environments.
These systems support advanced media production workflows, providing ultra-high-resolution playback, precise synchronisation, and robust system control using standard IP infrastructure.
It’s a great example of how implementing ST 2110 is not just technically effective - it’s also being recognised as best-in-class within the industry.
Collaborating with Industry Leaders: Testing, Validating, and Optimising
Supporting a high-performance standard like ST 2110 means rigorous testing. To ensure we’re delivering rock-solid reliability, we work closely with leading providers of broadcast test and measurement solutions such as Phabrix and Bridge Technologies.
Their tools allow us to simulate, monitor, and validate ST 2110 streams under real-world conditions - checking for signal integrity, timing accuracy, picture quality, network latency, and conformance to the spec. It’s a vital step in making sure everything performs flawlessly once deployed, especially in mission-critical applications.
These collaborations mean our ST 2110 capabilities aren’t just theoretical - they’re field-tested and verified.
Looking Ahead
ST 2110 isn’t the future - it’s the present. And it’s enabling more creative, efficient, and scalable media systems across the broadcast and live entertainment space.
We’re also IPMX and NMOS compliant…the first being a standard built and set by the Alliance for IP Media Solutions (AIMS) that builds on SMPTE ST 2110, allowing for custom resolutions and additional data types to be transmitted via ST 2110 streams. NMOS – or ‘Networked Media Open Specifications’ - provide an open and simple to use control-plane solution that enables interoperability and management of IP connected audio and video devices. At its most basic level, NMOS provides an easy way for supported products to be discoverable and route signals between them without needing to reconfigure each product.
We’re ready for it all.
At 7thSense, we’re proud to support the adoption and advancement of ST 2110 and adjacent or supporting technologies, bringing IP-based flexibility to some of the most demanding media environments in the world. Whether it’s immersive displays, live event playback, or complex signal distribution workflows, ST 2110 gives us - and our clients - the tools to push the limits of what’s possible.