ALLIANZ Stadium is one of Australia’s most high-tech sporting venues, boasting a cutting edge media server solution that integrates the ground’s 277m2 super-screens with its extensive digital assets, including its LED ribbon board and 1200-screen IPTV networks. The Sydney Cricket & Sports Ground Trust selected 7thSense to provide their media server solution as part of a landmark technology upgrade to Allianz Stadium in Moore Park, Sydney.

7thSense Infinity Media Server feed the high definition LED video boards at the north and south ends of the stadium. 7thSense systems also serve LED displays located at the pitch and along the terrace barriers throughout the stadium, used to offer digital fan engagement and match-day experience as well as advertising and sponsorship branding.

The media server solution provided 4 x SDI in and 4 x SDI out channels which deliver content to the stadium LED screens.

The single device solution means all video overlays are simultaneous and allows for independent synchronisation of outputs to compensate for any downstream delay.

Infinity integrated with Cisco’s StadiumVision, the innovative video and digital content distribution solution used at Allianz Stadium to centrally manage and target delivery of customised content to any combination of monitors throughout the venue.

The Web Service interface from 7thSense has also played an important role in the newly upgraded control room, providing a fully customisable web-based control to manage the media server.

As one of NSW’s favourite places to watch rugby league, union and football, Web Service provides Allianz Stadium with simple, flexible control over the team branding that is displayed when an operator triggers various events during the match.

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