‘THE EGG’
XI GALLERY 

In May 2018, the “XI Gallery” opened in the Meatpacking District – a hybrid art installation and showroom for architect Bjarke Ingels’ luxury residences and a hotel under construction at “The XI” (pronounced The Eleventh) building a few blocks away. Its feature commanding most attention, from both invited guests and the street, is a curiously-shaped, 33-ft wide model of Lower Manhattan, comprised of more than 10,000 miniature 3D-printed and hand cut buildings. Technology West Group installed and commissioned 7thSense Delta Media Servers to bring projection-mapping life to “The Egg”.

Es Devlin – renowned for her stage design for theatre and artists such as Beyoncé and Kanye West, her pieces at Victoria & Albert Museum and Art Basel, an Olympics closing ceremony, and most recently a projection-mapped story at the Cannes Lions Festival of Creativity – is the artist behind The Egg and two other pieces in the gallery.

Intricate alignment of each projector image relative to the model is accomplished using Delta’s ‘3D Calibration’ tool, combined critically with an accurate laser-scanned model.

Devlin’s Manhattan is warped and fitted inside a quarter ovoid shape, using relative scaling tricks to force a unique perspective of the cityscape (including an unashamed emphasis on The XI building). This butts to a mirrored ceiling – a motif employed throughout the gallery – completing the appearance of an egg cross-section.

The Egg video system comprises seven Barco F80-4K9 4K DLP laser projectors, fed by two genlocked 7thSense Infinity Media Servers, via HDBaseT extenders. 

All AV systems were installed and commissioned by Technology West Group. 3D model and content production were managed by DBox.

In September 2018, 7thSense’s work on the project was recognised with an AV Award for Leisure & Hospitality Project of the Year.

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