Since it was relaunched in 2018, Oslo’s Frammuseet (Fram Museum) has attracted many new visitors, not to mention the odd award. Now the UK companies that created the immersive experience at the new look maritime museum have revealed how it was done.
The polar ship that gives the museum its name is steeped in a rich history. The Fram voyaged to the Arctic and Antarctic between 1893 and 1912 with a Norwegian crew at the helm. It also carried the first person to reach the South Pole in 1911, before coming to rest in 1936. Over 200,000 people now come to see the vessel each year in the Norwegian capital. However the Fram Museum was keen to upgrade the offering and turned to Sarner International to lead the installation project. After a multi-million krone renovation, the Frammuseet reopened in May 2018. Visitors now experience a 270 degree film with a multichannel projection system that goes all the way around the boat. The challenge for Sarner and its partners was how to deliver this – introducing AV, lighting and multimedia technology – without damaging the integrity of the vessel. Mike Ross of BlueBox Attractions was brought on board by Sarner as an AV consultant.
“The vessel sits in a unique triangular building with tiers of walkways providing optics to three sides of the ship,” says Ross. “We decided to use the interior walls of the building as a canvas for projections depicting arctic conditions, whilst also bringing the boat itself back to life with atmospheric visuals and sound”. (image credits: Fram Museum)
This has been a beautifully executed project by all stakeholders and in particular Sarner and BlueBox Attractions who have expertly selected technologies that would perfectly complement the attraction. We’re delighted that our products have been used to bring something with so much history and cultural importance to life.
There is no doubt that the addition of this cutting-edge AV set-up has enriched the experience for every visitor, young and old. We’ve had some incredible feedback since re-opening to the public, with a substantial uplift in footfall. These ambitious upgrades demonstrate our continued commitment to renewing the experience and maintaining the museum’s status as one of Norway’s must-see attractions. We are delighted with the end result, which has helped us to reinvigorate Fram’s legacy for future generations and years to come. We wouldn’t hesitate in recommending Bluebox and the products of the chosen suppliers for any similar installation project.
In the museum’s seated presentation area, a 7thSense media server powers two further Digital Projection E-Vision Laser 6500 projectors flanked by two Ohm BRT-6 loudspeakers – a set-up which beams an archival reel of footage. Reflecting on the innovative but sensitive treatment of the upgrade.