Fram
Museum

Since it was relaunched in 2018, Oslo’s Frammuseet (Fram Museum) has attracted many new visitors, not to mention the odd award. Now the UK companies that created the immersive experience at the new look maritime museum have revealed how it was done.

The polar ship that gives the museum its name is steeped in a rich history. The Fram voyaged to the Arctic and Antarctic between 1893 and 1912 with a Norwegian crew at the helm. It also carried the first person to reach the South Pole in 1911, before coming to rest in 1936. Over 200,000 people now come to see the vessel each year in the Norwegian capital. However the Fram Museum was keen to upgrade the offering and turned to  Sarner International to lead the installation project. After a multi-million krone renovation, the Frammuseet reopened in May 2018. Visitors now experience a 270 degree film with a multichannel projection system that goes all the way around the boat. The challenge for Sarner and its partners was how to deliver this – introducing AV, lighting and multimedia technology – without damaging the integrity of the vessel. Mike Ross of BlueBox Attractions was brought on board by Sarner as an AV consultant. 

Bringing the boat back to to life

“The vessel sits in a unique triangular building with tiers of walkways providing optics to three sides of the ship,” says Ross. “We decided to use the interior walls of the building as a canvas for projections depicting arctic conditions, whilst also bringing the boat itself back to life with atmospheric visuals and sound”. (image credits: Fram Museum)

Powering the AV engine room are 7thSense’s media servers. For the wall display, a single Delta Infinity media server  drives a 15-minute sequence. This takes visitors on a stormy journey through arctic conditions. 

In the museum’s seated presentation area, a 7thSense media server powers two further Digital Projection E-Vision Laser 6500 projectors flanked by two Ohm BRT-6 loudspeakers – a set-up which beams an archival reel of footage. Reflecting on the innovative but sensitive treatment of the upgrade. 

The server deploys technology which supports display configurations requiring lower bandwidth with up to four outputs and is an affordable way of introducing uncompressed media playback into the workflow of museums so visitors can experience the highest quality digital media in every area of the attraction or exhibit.

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